What does your marketing really cost?
Not all of your clients will respond positively
to the campaign they are targeting. They will be more or less convinced of your
offer. With the help of machine learning methods, for each recipient, we will
define a score as a propensity to accept the proposal, so that you will bear
the cost of the campaign only for those customers who are likely to buy your
product. This way you will reduce costs and increase ROI.
Our example realizations
We have successfully
built such models in the telco and HR industry.